When The Wild Peanut came to us for a brand consultation, we were quite honest with our assessment – ‘it’s brown isn’t it?’ Indeed we were faced with brown on brown on brown branding. The clue to how we approached the branding was in the name. The Wild Peanut.

We took the humble peanut shape and made it into an animal skin print and then we introduced the infinity symbol as a peanut shape to represent the ethical sustainable nature of the ingredients – mainly the absence of palm oil which is used in so many other peanut brands.

Plus, The Wild Peanut take pride in being different, its ethics are just as important as taste, and every jar of their nutritious and delicious peanut butter helps to support the charity, Tree Aid, who work to reduce poverty and protect the environment in Africa.

The Wild Peanut can be found in Harvey Nichols, Holland & Barrett and many other high-street stores.

Branding can effective and different if you work from a core truth about a product. Nuts isn’t it?