KTC products can be found in all the major supermarket chains and in urban ‘UK corner shops’. This is where the heritage of this great British brand originated from, a brand created for the ethnic user first and foremost.
Creatively we were asked to come up with a solution to promote cooking products during the period of two religious and cultural festivals, Diwali and Ramadan.

Diwali is the Hindu festival of light, where Pooja oil lamps are used to mark the festival this tied in with the brief from KTC  who wanted to promote their oil products for cooking. And that’s what we did.

KTC_billboard ad, frying pan above tea lights

Ramadan is the holy month of fasting for Muslims around the world. During this month Muslims fast during daylight hours and can only eat and drink after sunset. Ramadan starts and ends with the sighting of the new moon. So we took the humble KTC can and shed a little creative light on it.

KTC_billboard for Ramadam
These were National 48 and 96 sheet billboards. We also did a little viral video as well.

The end results were close to the original hand-drawn visuals which is always pleasing as the original art-direction is always key to the photographic process.


Drawing of ad, frying over tea lights

KTC_billboard_MakeSomeMemories dr

The key takeout here is know your market, tap into their way of thinking, trust the art-director, and the creative process. Plus make sure the media is in the right locations to be seen. And the most important thing is use creatives who know the culture and can give you insights that others can only google or assume.